Double Down
Strong across dimensions — invest and protect
Maintain
No critical weaknesses — hold and monitor
Fix or Kill
One critical weakness — address it or cut
Kill
Two or more failures — discontinuation candidate

Dimension Weights

Adjust to reflect your client’s priorities. Weights change the composite score and re-sort the ranking — but action buckets are fixed by red-flag count, so moving the sliders never shifts a SKU between buckets.

Filter by bucket:

Portfolio Ranking by Weighted Score

Sorted by composite score. Color = action bucket. Click any bar for detail. Dashed line = score of 3.

Dimension Breakdown

Each chart ranks all SKUs on one dimension. Green = strong (4–5), grey = average (3), red = weak (1–2). Click any bar for detail.

Velocity

Units sold per store per week. Higher score = faster mover. Dashed line = score of 3.

Contribution Margin

Loaded margin after all costs. Higher score = least negative margin. Dashed line = score of 3.

Shelf Space Cost

Annual cost of shelf placement. Higher score = lower cost burden. Dashed line = score of 3.

Production Complexity

Landed cost as share of MSRP. Higher score = simpler to produce. Dashed line = score of 3.

Cannibalization Risk

Velocity erosion from sister SKUs. Higher score = less cannibalization. Dashed line = score of 3.

Full Portfolio Data

SKU Product Line Vel Margin Shelf Complexity Cannibal Score Bucket